DEEN

Culture and Values

Our Mission

We want to provide our customers around the world with easy access to digital financial solutions. Our mission is to build a novel and secure network of credit and payment systems that connects consumers and merchants quickly and easily.

—— William Li, CEO & Founder

Akulaku Visions

We strive to become the most resilient and the most trusted Fintech company.
We believe in the credit potential of each customer, providing them with affordable, convenient and customized financial services.
We believe in improving people's life quality through digital financial services.

Our Values Bring Us Closer to Perfection

Our Customers Always Come First

Have Confidence in Our Co-workers and Clients

Explore and Comprehend Risks

Seek and Solve Problems

Pursue Excellence

Be Open and Inclusive